I was watching a commercial on TV today that told me to go to their web site to get more information on a specific subject. I went to the site and spent about 5 minutes searching their site for the information I wanted. I scoured the main page, used their search box and even read their entire site map and still could not find the page.<\/p>\n
If you’re going to advertise (go here and then do this) it’s really important to allow your customers to get to your data by a minimum of two clicks or a simple text search. If you can’t get to the information you want quickly, you are going to loose your audience to clicking off. Two real-world examples of this are HP.com’s web site. Anyone that know this site knows what I mean. Another example is a phone tree. Many companies have eliminated the “0′ option to get an operator and get out of phone tree hell. Generally, if I encounter a vendor I can’t hit 0 and get out of the tree I won’t bother buying from them.<\/p>\n
Please think about your customers when developing a site. Are you making it easy for them to get the information or are you trying to dazzle them with your web design skills?<\/p>\n","protected":false},"excerpt":{"rendered":"
I was watching a commercial on TV today that told me to go to their web site to get more information on a specific subject. I went to the site and spent about 5 minutes searching their site for the information I wanted. I scoured the main page, used their search box and even read […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[6,23],"tags":[],"class_list":["post-970","post","type-post","status-publish","format-standard","hentry","category-muggle-tech","category-peeves"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=970"}],"version-history":[{"count":1,"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/970\/revisions"}],"predecessor-version":[{"id":971,"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=\/wp\/v2\/posts\/970\/revisions\/971"}],"wp:attachment":[{"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=970"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=970"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.yourservice.com\/blog\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}